Technical Engineering Playbooks
Your Prototype Works. Now What?
The dangerous gap between a working demo and production software your business can depend on — and why mid-market companies are uniquely vulnerable to getting stuck there.
April 2026 · By Michael Kessler · 8 min read
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Research and perspectives that inform our approach.
It's Time for AI's Mid-Market Business Moment
Mid-market companies can capture $2T+ of AI's economic upside — and their speed and agility give them structural advantages that large enterprises simply can't match.
World Economic Forum · January 2026
ROI & Strategy7 Factors That Drive Returns on AI Investments
New survey data reveals exactly what separates the 25% of companies that actually get ROI from AI from the majority that don't — and what disciplined execution looks like.
Harvard Business Review · March 2026
Build vs. BuyEnterprises Are Replacing SaaS Faster Than You Think
35% of companies have already replaced at least one SaaS tool with a custom build. 78% plan to build more internally in 2026. The shift toward owned software is accelerating.
Newsweek · 2025